Milestone Based

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build 80% of entire store concept with claude then have web designer finish the last 20%

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Veimenn starts with artwork creating the backbone of the brand, but it will evolve into more. very very close to launch... finalizing collection structure and artworks

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meta > tik tok > b&m

meta = self promo

tik tok = creator promo

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bg for each image on ig follows the collection theme

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- once new bank account is created, update all billing requirements

zen, chat, mid, up, smart, shop, fios, run, print

waiting on dc amendment updated filing...

cancel personal american billing subscriptions

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5 collections - 2 f - 2 m - 1 n

each collection needs to reach a different audience: feminine casual, artsy hipster, contemporary abstract, japanese flair, masculine standard

find the type of artwork that has the highest conversion on ad spend

same concept applies for the series in the collections - 1 n - 2 f/m

important for the first 5 collections to branch out to as many different types of interests and people as possible, as i scale and learn the highest converting artworks then i niche it down

klasse (n)

serenity / edit (f)

adauchi / graphica (m)

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Phase 1 - Collections

Create products on the new POD and publish on the website IN PROGRESS (UPSCALE PIXELS)

5 collections - 15 per collection

Change the artworks in the 3 piece series to be more different (same theme/style, but different setting)

remake gallery with updated pieces

Start small and expand after testing ad creatives

Order product sample and approve print/packaging quality

by the end of September the draft website and artworks need to be finished and the web designer needs to be working on the final draft or at the minimum started discussions with the web designer

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Phase 2 - Website funnel

Organize a basic product structure

Add updated policies to the website

Discuss a more interactive website design with a webdesigner (like derschutze but different style)

Important additions: (email capture, welcome emails, email marketing subscriptions, cart abandonment, upsells, cross sells, swipe product on mobile/desktop)

Create self reinforcing system!

once website funnel is built my life becomes 10x easier because I no longer have to worry about new products and landing pages and can hyper focus on advertising (the longest, most boring, and also by far the most important part is the website and products but its worth the wait)

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Phase 3 - Instagram funnel

Connect meta pixel to shopify

1 post a day with advertisement running to test highest converting creatives

Get 1 post for each art piece

Innovate the style of posts that fit the brand direction including caption styles

Sadly have to come out of retirement and handicap :(

Balance classes in Spain and the timezone difference from DC with the games - flair maxing

Use handicap income to fund the advertising

Once there is a solid brand direction and high quality content I hire SMMA

All content will be as basic as possible until SMMA is onboarded including website and then the content ramps up into (product photo, room render, vertical reel, carousel, close up shots, texture shots, stories, reels, email newsletter, community engagement)

Important tracking: CTR, CPC, CPA, ROAS, Overall conversion rate

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Phase 4 - More draft items, but necessary

Luxury brands win here and this ultimately defines the high ticket offer

Packaging experience, thank you cards, follow up emails, review requests, customer support

Mandatory write SOPs because this is how I hire people for automation (uploading new artwork, creating product pages, instagram posts, customer service, advertising, ordering samples)

SOPs are essential for making my life easier, at first I operate everything on my own which is why I can't produce the best content, but once the team expands there is actually less work for me and an even higher quality of product and funnel

No more additions until all these milestones are complete.

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Instagram post structure:

1 sales campaign per post

1 traffic campaign per post

caption: name/series/collection - explain artist's objective/vision

- 1 carousel post featuring 1 product

- 3 piece series carousel post